Audit Bureau of Circulations (ABC) of South Africa

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies’ Act, based on a bi-partite agreement between advertiser and advertising agencies and media owners.

The Primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreements or auditing standards, on the certificates and on the reports submitted.

The affairs of the Bureau are managed by a Board of Directors, elected every year by the Annual General Meeting. The day to day activities of the Bureau are handled by a permanent staff headed by the General Manager.

Publisher members are requested to submit audited figures verifying their circulation, by means of a circulation certificate.

The audit of the certificate must be conducted by a Registered Accountant and Auditor who must have full access to all financial accounts and other relevant records connected with the publication for the purpose of a complete and accurate ABC audit. The Bureau does random check audits to verify the information prepared by the publisher.

For more information, please visit www.abc.org.za

ABF

The ABF is a 40 year old charitable fund that is the vital crisis support structure behind the advertising, marketing and media industries in South Africa, taking care of people who have served in these sectors but have fallen on hard times – for whatever reason. Retrenchments, redundancies, injuries and illnesses are a daily reality, and once prosperous copywriters, creative directors, account directors, media buyers and many others suddenly find they can’t pay the bond, let alone feed themselves. This is where the ABF steps in.

But the ABF can only provide its invaluable support with the support of those in the industry. This is achieved via membership fees (both individual and corporate), and a series of high caliber events that are hosted around South Africa – golf events, bowling events, cricket events and gala events.

For more information, please visit http://www.abf.co.za

AMASA – Advertising Media Association of South Africa

AMASA is the Advertising Media Association of South Africa. AMASA as a voluntary body focuses on media education, organises monthly meetings in open forums to share knowledge relevant to the advertising and media industries, has a bursary plan for those wanting to enter the world of media and organises annual workshops for planners, strategists and advertisers at all levels.

For more information, please visit www.amasa.org.za

Ehrenberg-Bass Institute for Marketing Science

The Ehrenberg-Bass Institute for Marketing Science is an independent, not-for-profit, world-class research institute of the University of South Australia. We have a strong partnership with the Ehrenberg Centre at London South Bank University.

After fourteen years of business, the Institute has grown to be staffed by over 60 specialist researchers and marketing professionals. The Ehrenberg-Bass Institute’s mission is to benefit industry and society by developing and disseminating scientific marketing knowledge.

For more information, please visit www.marketingscience.info

NRF – National Retail Federation

NRF’s mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.

As the world’s largest retail trade association and the voice of retail worldwide, the National Retail Federation’s (NRF’s) global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad.

Under NRF’s retail umbrella, sit four association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org.

For more information, please visit www.nrf.com