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Will Smith has been appointed as the GM of digital media for Caxton. Involved in the digital industry for the past 13 years, one of his duties will be to work closely with NAB (the Newspaper Advertising Bureau) to oversee the company’s online LookLocal division. In addition, he is responsible for the overall digital strategy [...]

We all know logically that the weekend is the busiest time in the shops. It’s when most of us have the time to catch up on our retail therapy or simply find the time to stock up on all that’s needed for the home. Long standing research supports it; retailers know it and understand the [...]

From 1 April 2012, the Newspaper Advertising Bureau (NAB) will again represent Avusa’s Eastern Cape community newspapers. NAB currently represents the Grocott’s Mail and Graaff-Reinet and Karoo Nuus Advertiser in the Eastern Cape. These local newspapers are East London’s Go& Express!; Queenstown’s The Rep; Jeffrey’s Bay and Humansdorp’s Our Times; Port Alfred and surrounds Talk [...]

Logically, the weekend is the busiest time in the shops. Long standing research supports it; retailers know it and understand the periods when their best merchandise offering needs to be available. Most retailers have to be open seven days a week to get as much return on their rentals as they can – and of [...]

People generally don’t watch television for the advertisements, but they certainly do read their community newspapers for advertising. Sharlene Sharim finds out about the power of the community freesheets in a story first published in The Media magazine. In an age when consumers are bombarded with roughly 3 000 advertisements every day, free community newspapers [...]

Caxton has won the long running war of attrition between itself and Paarl Media, a division of media giant, Naspers, it announced today. Paarl Media lost its appeal against the findings of the Advertising Standards Authority (ASA) made last year. In November 2010, Caxton lodged a complaint with the ASA that a sales brochure used [...]

In a R30 billion plus industry, the average South African is bombarded by advertising. Some of its good, some of its bad, some we take (a little) notice of, while some annoy or irritate and some of it helps us in our lives. While a lot of time is spent on the creativity, does anyone [...]

You can’t look at consumers from Sandton in the same way you look at consumers from Dobsonville. Nor do shoppers in Soweto exhibit similar buying patterns to those living Roodepoort. A Woolworths consumer could be profiled as white, between the ages of 25-49 and guaged as a LSM 10. But in Soweto, 85% of Woolworths [...]