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This year the media industry will reflect on how local press became a major player in the print sector. For the last three years we’ve heard consistently about the poor state of the daily and weekend press as well as a cluttered magazine environment. And although there has been a growing awareness of the continuous [...]

Roots, one of South Africa’s largest urban, community level quantitative surveys, launches on 11 April 2013 in Johannesburg at the Bryanston Organic Market, at the NSA Gallery in Durban on 16 April and in Cape Town at the City Bowl Market on 18 April 2013. This year’s survey themed, ‘Coming Home – Rooted in Reality’ [...]

Caxton’s local newspapers showed continuous growth in circulation and ad share in 2012. This has been mirrored by its online local news portal looklocal that showed aggressive growth during the year. “The combined online and print recipe works for us,” says Marc du Plessis, Sales Manager at NAB, “the newspapers are consistently offering locally relevant [...]

NAB Joint MD Gill Randall recently attended the World Retail Congress in London where the phrase of choice was ‘omni channel’or ‘multi channel’ shopping and communication. The reality of the modern day retail space is that consumers are still shopping in-store for the most part but they’re also shopping online more and more. While these [...]

The growth of the community press has not done much to shield the publishing business from declining advertising revenue. Newspaper Advertising Bureau joint MD John Bowles says that while mainstream newspapers are on the decline, community newspapers continue to increase circulation. “A lot of daily and weekend publications are declining in circulation and many are [...]

Budget constraints are not just something the consumer feels, they’re putting the squeeze on advertising too. A way around this is to make sure the marketing message is reaching the right ears and eyes, but as John Bowles, Joint MD of NAB explains, at the right time too. And it turns out there are good [...]

A new media type, the onsert or Power Note has specially formulated glue that allows it to be stuck on local newspapers and peeled off easily for immediate advertising impact. Originally developed in the US and Europe with great success, it is exclusively available to Caxton products for one year. “The Power Note is another [...]

The new Roots research study will be launched in the first quarter of 2013. Themed ‘Coming Home’, the survey will look into retail, purchasing, media and technological habits of urbanised South Africa. “The Roots 2010 survey clearly showed the importance of geography from a marketing point of view and emphasised that areas are different and [...]