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People generally don’t watch television for the advertisements, but they certainly do read their community newspapers for advertising. Sharlene Sharim finds out about the power of the community freesheets in a story first published in The Media magazine. In an age when consumers are bombarded with roughly 3 000 advertisements every day, free community newspapers [...]

Caxton has won the long running war of attrition between itself and Paarl Media, a division of media giant, Naspers, it announced today. Paarl Media lost its appeal against the findings of the Advertising Standards Authority (ASA) made last year. In November 2010, Caxton lodged a complaint with the ASA that a sales brochure used [...]

In a R30 billion plus industry, the average South African is bombarded by advertising. Some of its good, some of its bad, some we take (a little) notice of, while some annoy or irritate and some of it helps us in our lives. While a lot of time is spent on the creativity, does anyone [...]

You can’t look at consumers from Sandton in the same way you look at consumers from Dobsonville. Nor do shoppers in Soweto exhibit similar buying patterns to those living Roodepoort. A Woolworths consumer could be profiled as white, between the ages of 25-49 and guaged as a LSM 10. But in Soweto, 85% of Woolworths [...]

Capital Newspapers, a JV between Capital Media Group and Caxton CTP, has launched and rebranded eight local newspapers in KwaZulu-Natal. Published in Zulu, under the Eyethu brand, 245 000 weekly copies will offer an estimated readership of at least 1.4 million per week. Aimed at the emerging middle class market in KwaZulu-Natal, the papers are [...]

In a time when newspaper circulations are flat or on the decline with no investment into new title launches, along comes an independent empowered publisher (Capital newspapers) backed by Caxton CTP to launch and rebrand eight local newspapers in KZN. Aimed at the emerging middle class market in Kwa-Zulu Natal, Eyethu brings eight community newspapers [...]

It’s a question that may keep many marketers and brand managers awake at night – are private label brands encroaching on national brands? The answer is yes, and no, according to Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Dr Nenycz-Thiel was recently hosted [...]

Dr Magda Nenycz-Thiel, a senior researcher from the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, recently addressed South African marketers and brand managers on the subject of private label brands at a meeting hosted in South Africa by Caxton Magazines and the Newspaper Advertising Bureau (NAB). On the question of whether [...]