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Caxton has won its Advertising Standards Authority (ASA) case against a “misleading and dishonest” Paarl Media Shoppers Friend advertising brochure, Caxton said on Thursday. Last year, Caxton submitted a number of complaints to the ASA regarding a Shoppers Friend advertising brochure “The Best Way to Distribute Loose Inserts”, circulated within the marketing and media industry. [...]

Last year, Caxton submitted a number of complaints to the ASA regarding a Shoppers Friend advertising brochure circulated within the marketing and media industry. The advertising brochure was used to promote Shoppers Friend as a medium to distribute loose inserts. The target market was decision-makers within media, marketing and communication sectors. Of the 10 complaints [...]

Community newspapers have grown significantly over the past two decades, primarily acting as a key medium in driving feet through the door for the retail industry, with call to action messages. Though often perceived to be simple in format and delivery, these newspapers have travelled a hard road to becoming an integral part of the [...]

The Newspaper Advertising Bureau (NAB) and Caxton / CTP’s recently launched urban retail and readership survey, ROOTS 2010 has reinforced what NAB has been sharing for years – that regardless of race, income or LSM, buyers shop close to home. “What this means,” says John Bowles, joint MD of NAB, “Is that all consumers regardless of their [...]

ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP’s recently launched urban retail and readership survey, has picked up a decrease in Purchase Decision Maker’s (PDMs) overall travel activity in the past 12 months. According to John Bowles, the Joint MD of NAB, the number of PDMs who have flown somewhere in the [...]

The kings of the home delivered promotional insert option in South Africa, today, are without doubt the Caxton, Independent, and the Media 24 stable of free community newspapers. Is there then room for a newcomer? The value the medium as a carrier is predicated on the utility of these newspapers in terms of the coverage [...]

‘Shoppers Friend’, is lauded by its originators as the “new, innovative and cheap” answer to retail communication. If this is the case then I must remind them that they have not taken two important points into consideration. These are: delivery and reach (which I might add are most definitely known by astute retail marketers and media [...]

ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s recently launched urban retail and readership survey, has picked up a decrease in Purchase Decision Makers’ (PDMs) overall travel activity in the past 12 months. John Bowles, the joint managing director of NAB, said the number of PDMs who had flown somewhere in the past 12 [...]