The ABF is a 40 year old charitable fund that is the vital crisis support structure behind the advertising, marketing and media industries in South Africa, taking care of people who have served in these sectors but have fallen on hard times – for whatever reason. Retrenchments, redundancies, injuries and illnesses are a daily reality, and once prosperous copywriters, creative directors, account directors, media buyers and many others suddenly find they can’t pay the bond, let alone feed themselves. This is where the ABF steps in.

But the ABF can only provide its invaluable support with the support of those in the industry. This is achieved via membership fees (both individual and corporate), and a series of high caliber events that are hosted around South Africa – golf events, bowling events, cricket events and gala events.

For more information, please visit http://www.abf.co.za

CTP Caxton has partnered together with Moneyweb to create LookLocal, a hyper local Internet portal which eliminates the need of residents in a particular town to search the world wide web for area relevant information.

LookLocal provides local, school news, events information as well as essential services, cars and houses for sale, employment opportunities and business directories to name a few.

For more information, please visit www.looklocal.co.za

• Market Research – analysing and interpreting available industry research (AMPS and ROOTS); designing and implementing custom research as needed ; circulation analysis (ABC / VFD); adspend analysis and econometrix
• GIS – developing and maintaining location databases and geo demographic analysis
• Training – Using research and GIS to help understand your market and to sell more effectively.

ROOTS 2013 is South Africa’s largest urban, community level quantitative survey. This year’s ROOTS survey is themed “Rooted in Reality”. The data provides marketers, advertisers, media and creative agencies with the demographic information as well as intelligence and insights into buyers’ behaviour in various categories such as: .

All this at local community level!

The ROOTS survey has been conducted every three years since 2001. This allows for trending of data and the opportunity to see the changes in the marketplace over the last eleven years. Advertisers and marketers can define geographical catchment areas and analyse the nature of specific areas both demographically and by shopping behaviour.

ROOTS 2013 sample size has increased by 20% from 2010 and includes:

For the first time, big interviews were done in some of the country’s biggest townships. The township sample includes over 4,500 interviews in areas such as Soweto, Alex, Gugulethu, Sebokeng/Evaton and Umlazi.

The uses and benefits of this year’s survey are unlimited. The biggest overarching benefit is that a deeper understanding of the market is achieved by zooming down to local micro communities and the ability to analyse many markets at a local level.

Users of Telmar and other cross-tabulation software will be able to access the data free of charge or by contacting NAB.

For more information on ROOTS 2013, please contact us

footprints province: Gauteng

The above image displays the footprint we have in Gauteng.

Name

Designation

Phone Number

Name

Designation

Phone Number

Name

Designation

Phone Number

Name

Designation

Phone Number

Tel: +21 11 889 0600
Fax: +21 11 889 0630//0923
Email: duke@caxton.co.za or eddiek@nab.co.za

P O Box 1610
Parklands
2121

Tel: +27 31 716 4412
Fax: +27 31 716 4585
Email: julie.smithers@dbn.caxton.co.za

P O Box 100
New Germany
3620

Tel: +27 21 530 8680
Fax: +27 21 531 2908
Email: ceciler@nabct.co.za

P O Box 213
Howard place
7450

Tel: +27 11 889 0600
Fax: +27 11 889 0630/0923
Email: vivr@nab.co.za

P O Box 1610
Parklands
2121

Caxton Magazines is a leading publisher of monthly and weekly titles.

The 10 monthly titles cover a broad range of readers of all demographic groups and a wide variety of interesting topics, including fashion and beauty, food, decor, parenting, travel, entertainment and celebrity.

The three weekly titles cover agriculture, woman’s interest and celebrity news.

For more information, please visit www.caxton.co.za

Caxton CTP Limited is recognised as one of the largest publishers and printers of books, magazines, newspapers and commercial print in South Africa. Caxton CTP is involved in various fields of the publishing and printing business i.e. newspapers, magazines, commercial print, book printing, stationery, packaging and labels, as well as manufacturing ink for web presses. The Group employs approximately 5500 employees based throughout South Africa.

Caxton CTP Limited, are driven by the quest for excellence across all disciplines of printing and publishing. Working with a team of committed, well trained and empowered employees. We aim to provide products of outstanding quality to our clients and superior returns to our shareholders, whilst contributing to the growth of a democratic and prosperous South Africa.

For more information, please visit www.caxton.co.za

The Ehrenberg-Bass Institute for Marketing Science is an independent, not-for-profit, world-class research institute of the University of South Australia. We have a strong partnership with the Ehrenberg Centre at London South Bank University.

After fourteen years of business, the Institute has grown to be staffed by over 60 specialist researchers and marketing professionals. The Ehrenberg-Bass Institute’s mission is to benefit industry and society by developing and disseminating scientific marketing knowledge.

For more information, please visit www.marketingscience.info

AMASA is the Advertising Media Association of South Africa. AMASA as a voluntary body focuses on media education, organises monthly meetings in open forums to share knowledge relevant to the advertising and media industries, has a bursary plan for those wanting to enter the world of media and organises annual workshops for planners, strategists and advertisers at all levels.

For more information, please visit www.amasa.org.za

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies’ Act, based on a bi-partite agreement between advertiser and advertising agencies and media owners.

The Primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreements or auditing standards, on the certificates and on the reports submitted.

The affairs of the Bureau are managed by a Board of Directors, elected every year by the Annual General Meeting. The day to day activities of the Bureau are handled by a permanent staff headed by the General Manager.

Publisher members are requested to submit audited figures verifying their circulation, by means of a circulation certificate.

The audit of the certificate must be conducted by a Registered Accountant and Auditor who must have full access to all financial accounts and other relevant records connected with the publication for the purpose of a complete and accurate ABC audit. The Bureau does random check audits to verify the information prepared by the publisher.

For more information, please visit www.abc.org.za

NRF’s mission is to advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.

As the world’s largest retail trade association and the voice of retail worldwide, the National Retail Federation’s (NRF’s) global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad.

Under NRF’s retail umbrella, sit four association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org.

For more information, please visit www.nrf.com

3. The proprietors reserve the right to edit or revise or reject even after acceptance for publication any advertisement deemed by them to be untruthful or objectionable in subject matter or wording, or unsuitable for any other reason, whether space for the advertisement has been booked in advance under an order or not.

4. The proprietors reserve the right to suspend issue on any day and to increase or decrease the usual number of editions with out notice.

5. Space is sold to advertisers for the purpose of making announcements concerning their own business and may not be used for attacking or making invidious comparisons with other advertisers, firms, institutions or persons.

6. TC orders may be discontinued on a week’s notice on either side except in the case of guaranteed or special positions, when one month’s notice is required.

7. Orders are accepted for a period not exceeding 12 months from date of first insertion, and should a contract amount not be reached within the period, an adjustment of rate according to the volume of advertising published will be made. This also applies when a contract is cancelled prior to completion.

8. If an order for a given amount of advertising is increased during its term to cover a large contract volume, all of which falls in the original period of 12 months, no reduction in rates shall be rebated for the advertising which has already appeared. The lower rate shall apply only to advertising appearing after the date of increase.

9. On the announcement of new tariff rate, contract advertisers will be protected at their contract rates for 45 days after the effective date of the new rate, or until expiry of the contract which ever is the earlier. The balance of the order will be subject to the new rate. The advertiser may cancel his contract on the date the new higher rate becomes effective.

10. No cancellation for center spreads will be accepted later than 14 days prior to publication date.

11. Advertisements deeper than 35 cm will be billed as if 39 cm deep.

With a combined print order of 3.4 million copies freely distributed / sold across South Africa, NAB-represented community newspapers enable advertisers to communicate with the critical mass and the economically active South Africans.

In addition to offices in Johannesburg, Cape Town and Durban; NAB has an “Africa” division which represents community newspapers falling outside the borders of South Africa. NAB Africa represents 17 publications in Botswana, Lesotho, Namibia, Swaziland, Zambia and Zimbabwe – with a combined print order exceeding 1.3 million copies per week.

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